1. Organize a brainstorming with your co-workers, business partners, friends or relatives to find keywords relevant to your business. Focus on the needs of your target audience, what they would type in when looking for your products.Having created your Blue Print for Success before, this should be now much easier to do.
2. Try to make a list of 100 keywords minimum. Providing that you barely reach this goal, do use search term suggestion tool (such as Google Keyword Tool or (Word tracker). These will give you an idea what phrases based on your keyword have been looked for recently. Just make sure that you pick the appropriate location.
3. Don’t forget dashes, apostrophes, spelling variations, plural versions and
various tenses. Your potential customers will not search a keyword in the same way. For instance: website, web site, web-site.
4. Check out your competitors’ webpages for ideas. View the source HTML code and take a look at keywords in their meta tags. They could be a good tip for yours!
5. When you are combining your SEO with PPC advertising campaigns, it is very helpful to use tracking results from Google Adwords or Yahoo! Search Marketing to revalue your keyword list. Try to put emphasis on those which gain the highest number of clicks and conversions in your PPC campaigns.
Friday, January 8, 2010
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