Website Optimisation Essentials – define what is the uniqueness of your business online?

If you want to improve or boost your website traffic, the first step you must take, is to create your customer value proposition. Success in a company is governed by three key factors;

1. How valuable, your target market believes, your offering is.
2. Your ability to market, sell and service the offering.
3. The quality and skill set of your management team.

Many excellent companies have all 3 ingredients for success. Where strong management teams, or entrepreneurs, have a great offering, but realise they may need help in the marketing and selling of their product to reach their true potential, they should turn to external experts.

Some companies seem to find the selling and marketing of their products a particularly daunting task. The reason is that their product is often intangible. Many companies find huge difficulty in accurately articulating their Customer Value Proposition.

If you decide to go just for the Online Marketing one, understand your Cost Value Proposition briefly at the beginning. Without a clear Cost Value Proposition statement, you cannot move forward with your SEO and PPC strategy.

Without a clear definition of value to your clients, it is going to be difficult or impossible to formulate your sales and marketing messages to define why people should purchase from you. When creating your Customer Value Proposition, there are 5 key steps, which lead to 5 deliverables:



Items:
1. Know your Customer : Select Target Customer
2. Know your Product or Service : Identify Customer Value
3. Know your Target Market : Select Target Markets
4. Know your Competitors : Choose Competitive Differentiators
5. Create Customer Value Proposition

Deliverable:
1. Customer Needs, Wants & Pains Identified
2. Customer Benefits identified
3. Addressable Market identified
4. Competitive Differentiators chosen
5. Customer Value Proposition created